While uploading recorded videos can help get you noticed and gain a lot of fans, another great way to get you famous is to broadcast your own live web shows.
You Tube has been experimenting with live video streaming in the past year; with things like a U2 concert and an Indian Premier League match. The site has also streamed webcasts of US President Barack Obama’s press conference as well as San Francisco’s “Outside Lands” concert, and recently a Bon Jovi concert live from NYC. Google, who owns YouTube, previously said it didn’t want to go into the realm of live video because of the cost, but that doesn’t seem to be the case now since YouTube recently held a two-day trial of its live video streaming platform allowing four users to feed live broadcasts to their You Tube channels. It’s now generally expected that YouTube will provide live streaming to everyone (or at least all Partners) within the near future.
This development is a breath of fresh air for YouTube partners and millions of subscribers. Nothing beats going on air live and it keeps viewers tuned in for more of your show. There’s also something more exciting about live video as the viewers know that you’re right there, right as they’re watching. They get a sense of actually being there and experiencing something with you, as opposed to afterwards when you’re more removed from it. You get to speak to your audience directly through chat, and vice versa. There’s also more room for fun and spontaneity in it, almost like being in a reality TV show. No editing is required and it can be as simple as you just talking to a single camera.
From my experience with live video (I used to a variety of things including a cooking segment in my webshow on BlogTV ), I had regulars who would tune in to watch my show every week. These regulars hardly miss my webcast, but missed a lot of my YouTube videos. It only goes to show how live videos have great potential to be profitable and to interest your followers and prospects.
Live video streaming also has the ability to form a sense of community among your viewers (again with the chat area beside the videos where the audience members can get to know each other). I was able to appoint moderators for the chat room from the regulars, which they were excited about, and helped to control the user experience at the same time while keeping the power in the hands of the viewers essentially.
Social media tools still play an important part in getting exposure online, but it is always wise to consider doing as many different things as possible to attract all kinds of different people. Think about it: some people like tweeting, some prefer Facebook interactions, some like watching polished videos, and some like watching raw, live video. The more you can do to cater to the different types of people that you’re trying to attract with video, the more success you’ll have in reaching all of them!
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