EPISODE 222 Brand Beats: Lessons in Cultural Marketing from Sónar’s Global Stage
Andrea Faroppa is the Head of Sónar+D, the innovation and culture program within Sónar, Barcelona’s renowned music festival. With over 10 years of experience in the creative industries, She is passionate about building connections between the creative sector and technological brands, institutions, and cross-disciplinary projects. She leads the development of strategic partnerships, branded content, and event production for Sónar+D.
On The Menu:
- Creating a collaborative space where innovation thrives, driven by creative minds and technology.
- Navigating obstacles through teamwork, passion, and focus on delivering meaningful experiences.
- Exploring AI’s impact on art and tech industries, fostering education and knowledge transfer.
- Prioritizing meticulous curation for music, art, and innovation to offer a holistic experience.
- Incorporating new presentation formats, production techniques, and interactive designs.
- Celebrating the multicultural and multi-generational nature of Sónar attendees.
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