Localize, Optimize, Monetize: BBC’s Director of Digital & OnDemand Kasia Jablonska on FAST Marketing.
Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps.
On The Menu:
- Using data-driven insights for content and audience decisions.
- Adapting content to regional audience preferences for higher success.
- Innovative ad formats attract smaller advertisers.
- Integration with existing broadcaster models for sustainable growth.
- Optimizing workflows with technology, processes, and collaboration.
- Reintroducing older content to new audiences at lower costs.
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