Podcast Sessions: Jaime Marconette’s Guide To Music Marketing
EPISODE 226 TikTok, Touring & Trends: Jaime Marconette’s Guide to Music Marketing in the Data Age
Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate, the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies.
On The Menu:
- How data-driven decisions shape marketing, touring, and fan engagement.
- Building background through major label digital strategy and independent artist services.
- Identifying optimal social platforms for targeted promotional efforts.
- Tailoring communications to diverse audiences across Instagram, TikTok, Snapchat, etc.
- The impact of AI on music marketing, data analysis, and industry operations.
- Addressing complex issues around AI-generated content revenue allocation.
- How technology, AI, and digital tools will shape the next phase of music marketing.
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